﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><docs>http://www.rssboard.org/rss-specification</docs><title>News </title><atom:link href="http://www.petaiamedia.com/Rss.aspx?ContentID=1628767" rel="self" type="application/rss+xml" /><itunes:author>www.petaiamedia.com</itunes:author><itunes:owner><itunes:name>Petaia Media Crew</itunes:name></itunes:owner><link>http://www.petaiamedia.com</link><pubDate>Thu, 23 May 2013 23:08:54 GMT</pubDate><description>News </description><lastBuildDate>Fri, 08 Apr 2011 22:20:16 GMT</lastBuildDate><item><title>Petaia Media short video showcasing web design</title><link>http://www.youtube.com/watch?v=c4j94JQ0m_o&amp;feature=player_embedded</link><pubDate>Fri, 08 Apr 2011 05:00:00 GMT</pubDate><itunes:author>Petaia Media Crew</itunes:author><dc:creator>Petaia Media Crew</dc:creator><description><![CDATA[<p><br />
</p>]]></description><guid>http://www.youtube.com/watch?v=c4j94JQ0m_o&amp;feature=player_embedded</guid></item><item><title>Top 5 YouTube Marketing Mistakes Committed by Small Businesses</title><link>http://mashable.com/2011/03/27/youtube-marketing-mistakes/</link><pubDate>Mon, 28 Mar 2011 05:00:00 GMT</pubDate><itunes:author>Amy-Mae Elliott</itunes:author><dc:creator>Amy-Mae Elliott</dc:creator><description><![CDATA[]]></description><guid>http://mashable.com/2011/03/27/youtube-marketing-mistakes/</guid></item><item><title>The CMO's Guide To: The Social Landscape</title><link>http://www.petaiamedia.com/the-cmos-guide-to-the-social-landscape</link><pubDate>Mon, 14 Mar 2011 05:00:00 GMT</pubDate><itunes:author>CMO</itunes:author><dc:creator>CMO</dc:creator><description><![CDATA[<a href="http://www.petaiamedia.com/Websites/petaiamedia/Images/documents/CMOcom-SocialMediaLandscape2011.pdf">CMOcom-SocialMediaLandscape2011.pdf</a>
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</p>]]></description><guid>http://www.petaiamedia.com/the-cmos-guide-to-the-social-landscape</guid></item><item><title>LinkedIn Launching Social News Product for Professionals</title><link>http://mashable.com/2011/03/10/linkedin-today/</link><pubDate>Fri, 11 Mar 2011 06:00:00 GMT</pubDate><itunes:author>Ben Parr</itunes:author><dc:creator>Ben Parr</dc:creator><description><![CDATA[<p><br />
</p>]]></description><guid>http://mashable.com/2011/03/10/linkedin-today/</guid></item><item><title>How Social Media Helped Toy Story 3 Win at the Box Office</title><link>http://mashable.com/2011/02/18/toy-story-3-social-media/</link><pubDate>Fri, 18 Feb 2011 06:00:00 GMT</pubDate><itunes:author>Christina Warren</itunes:author><dc:creator>Christina Warren</dc:creator><description><![CDATA[<p><br />
</p>]]></description><guid>http://mashable.com/2011/02/18/toy-story-3-social-media/</guid></item><item><title>Savalinews.com Website Launches</title><link>http://www.petaiamedia.com/savalinewscom-website-launches</link><pubDate>Tue, 15 Feb 2011 06:00:00 GMT</pubDate><itunes:author>Petaia Media</itunes:author><dc:creator>Petaia Media</dc:creator><description><![CDATA[<p>(PRWEB) February 15, 2011</p>
<p>February 15, 2011 -- Announcing the official launch of the Savali newspaper website. The website will provide daily updated news, images, video streams and public forums creating a bridge between the Samoan people and international community.</p>
<p>“It’s a service we should have provided a long time ago,” said newspaper editor Tupuola Terry Tavita. “We have had a page link with the&nbsp;official government website&nbsp;for some years now but that is no longer viable. We need our own website to present government’s views on the issues, national events and news of public interest.”</p>
<p>With the growth of web communities many Samoans overseas turn to the Internet for information about what's happening at home. The Savali site will provide a reliable view of Samoan current events and help keep people informed. The web site will be professional and easily accessible from anywhere in the world at any time.</p>
<p>Savalinews.com will deliver fair and balanced information in an interactive format providing access Samoans can't obtain anywhere else. Features include a&nbsp;Prime Minister’s forum&nbsp;– where you can ask questions directly to the Prime Minister, a subscription page including our Lands and Titles monthly publication online – the largest circulation in the country - and links and features for other government ministries and corporations. This website will be the front door for news and information about Samoa.</p>
<p>“We’re also setting up a small camera unit where videos of national events – openings and such – will be streamed online. Radio streams from 2AP is also another option we’re considering at the moment.”</p>
<p>Visit the new site at&nbsp;http://www.savalinews.com.</p>
<p>Savali News</p>
<p>Contact: Terry Tavita (Acting Editor)<br />
Website:&nbsp;http://www.savalinews.com<br />
Email: info(at)savalinews(dot)com<br />
Phone: (0685) 26938 or 63222<br />
Fax: (0685) 21339</p>
<p>###</p>]]></description><guid>http://www.petaiamedia.com/savalinewscom-website-launches</guid></item><item><title>40 New Social Media Resources You May Have Missed</title><link>http://mashable.com/2011/01/08/new-social-media-resources-14/</link><pubDate>Mon, 10 Jan 2011 06:00:00 GMT</pubDate><itunes:author>Mashable</itunes:author><dc:creator>Mashable</dc:creator><description><![CDATA[<p><br />
</p>]]></description><guid>http://mashable.com/2011/01/08/new-social-media-resources-14/</guid></item><item><title>Open Data: Why the Crowd Can Be Your Best Analytics Tool</title><link>http://www.petaiamedia.com/open-data-why-the-crowd-can-be-your-best-analytics-tool</link><pubDate>Mon, 10 Jan 2011 06:00:00 GMT</pubDate><itunes:author>Sean Gorman</itunes:author><dc:creator>Sean Gorman</dc:creator><description><![CDATA[<p>Sean Gorman&nbsp;is the president and founder of&nbsp;FortiusOne, which brings data and mapping solutions to the mass market through its location analysis software. With FortiusOne’s&nbsp;GeoIQ&nbsp;platform, geo-enabled data is easily shared, visualized and analyzed for more collaborative and better-informed decisions.</p>
<p>The web will continue to generate data at an explosive rate. It will generate even more now that mobile devices have created yet another path to reach that data. For example, mobile traffic alone is&nbsp;predictedto exceed more than two exabytes per month by 2013. There are more than 90 million tweets per day and&nbsp;more than 60 billion images&nbsp;on Facebook. This is just the tip of the iceberg.</p>
<p>Out of this bounty of data emerged “data science” and a plethora of new tools to deal with the size and speed of information.&nbsp;Hadoop,&nbsp;Hbase,&nbsp;Cassandra,&nbsp;MongoDB,&nbsp;NodeJS,&nbsp;Hive,&nbsp;R, and&nbsp;Pig&nbsp;are just a few of the tools and techniques that have emerged to wrestle the growing juggernaut of data. The explosion in new tools and the demand to implement them has far exceeded the number of data scientists available.</p>
<p>When we look at the insight and intelligence that companies like&nbsp;LinkedIn,&nbsp;Facebook&nbsp;and&nbsp;Twitter&nbsp;have been able to mine about the preferences and behaviors of their users, it is no surprise that data scientists are in high demand. It is not just social media data either — financial, CPG, marketers and even governments are turning to the new skills and techniques to answer new business questions.</p>
<p>The rapid rise in demand and the shortage of trained experts has led to the emergence of tools to&nbsp;democratizeaccess to big data. Innovative startups like&nbsp;Datameer&nbsp;and&nbsp;Factual&nbsp;have simple spreadsheet interfaces for doing basic slicing and dicing. Larger players like&nbsp;Google&nbsp;have launched&nbsp;FusionTables&nbsp;to allow slicing and visualization of medium (100MB) data sets.<br />
The Challenges of Big Data</p>
<p>This sprawling mass of emerging data brings with it a host of challenges. As we slice and dice data, how do we keep track of the many permutations that it creates? What bits are meaningful and validated? How do we move beyond just counting and binning the data and answer more meaningful questions for businesses?</p>
<p>As a technology community, we’ve done a brilliant job of crowdsourcing data, making its creation and curation a social enterprise. We’ve even made the creation of code social through the open source movement and tools like Github. Yet for all our innovation, we’ve done little to harness the collective Internet community to analyze the data we create. While our analyses and visualizations are elegant and often beautiful, they are too often built in isolation.</p>
<p>If we were to peer into the not too distant future, how could we use the collective to analyze data and archive its evolution to let others further examine particular pieces of data and run in new directions? Let’s watch an analysis evolve socially as many hands look for patterns across a large data stream.</p>
<p>We’ll start with a chunk of data comprised of all tweets mentioning “Walmart” during Black Friday, November 26, 2010, using hypotheticals. “John” examines the data and extracts all the tweets that came from mobile devices and plots them on a map:</p>
<img alt="" src="http://www.petaiamedia.com/Websites/petaiamedia/Images/Blog/mashable_points_2.jpg" /><br />
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<p>He posts the results and data on his blog so others can extend or tweak the analysis. “Kate,” one of his readers, checks out the data and thinks it looks cool, but finds it too hard to see a pattern with so many dots on the map. Kate then takes John’s data and forks it with her own analysis, counting all the tweets about Walmart in each county:<br />
<img alt="" src="http://www.petaiamedia.com/Websites/petaiamedia/Images/Blog/mashable_county_1.jpg" /></p>
<p>Seeing Kate’s analysis, another reader, “Bill,” wonders what the relationship is between tweets about Walmart and their store location. How often are Walmart stores nearby when someone is tweeting about Walmart? He finds that 67% of the variation of tweets is explained by the number of Walmarts located in each county.</p>
<img alt="" src="http://www.petaiamedia.com/Websites/petaiamedia/Images/Blog/walmart_correlation_county_3.jpg" /><br />
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Another potential reader, “Lauren,” a Walmart Marketing VP, finds this pattern very intriguing. This analysis shows that when a promotion is sent to people discussing Walmart, there is a high likelihood that a store is nearby to redeem it. Next, her mind runs to other variables she could plug into the equation: population, demographics, competitor mix, weather, traffic, etc. She could fuse and filter the collection of contextual data — for example, if someone is tweeting from a mobile device a mile from a Walmart, and the location has a density of 30- to 40-year-old single moms, as well as a forecasted heat wave — in order to target advertisements.<br />
<p>Leveraging these dynamic results, Lauren can query into the inventory analytics and immediately push out a promotion for kiddie pools and squirt guns. She can automate this algorithm to generate new promotions based on the streaming data and adjust to inventory levels in real time.<br />
Answers Included</p>
<p>One of the early premises of Web 2.0 was that data would be “the Intel inside” and firms like NAVTEQ that provide data would be the&nbsp;big winners. Today we are seeing crowdsourcing increasingly commoditize data, and projects like OpenStreetMap&nbsp;replacing&nbsp;the NAVTEQs of the world. As the market moves up the chain, the future value will be the meaningful questions we can answer with data. This will mean more focus on the “science” side of “data science.” The more social and collaborative we make the science, the better the answers we’ll create at a scale that is needed for an explosive market.</p>]]></description><guid>http://www.petaiamedia.com/open-data-why-the-crowd-can-be-your-best-analytics-tool</guid></item><item><title>Pacific Island Ethnic Art Museum Website Launched</title><link>http://www.petaiamedia.com/pacific-island-ethnic-art-museum-website-launched</link><pubDate>Sun, 02 Jan 2011 06:00:00 GMT</pubDate><itunes:author>Stephen Petaia</itunes:author><dc:creator>Stephen Petaia</dc:creator><description><![CDATA[<p><br />
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<p>We were fortunate&nbsp; enough to help some new friends of ours in the Long Beach area with their website recently.<a href="http://www.pieam.org">The Pacific Island Ethnic Art Museum&nbsp;(PIEAM)</a> was not able to continue a relationship with their previous web partner and so we gladly stepped in to help. Collaborating&nbsp;with&nbsp;Pac Biz&nbsp;Executive Director Rita Scanlan, the site was able to go launch as of yesterday May 20th. For more information about PIEAM, visit&nbsp;<a href="http://www.pieam.org">www.pieam.org</a>&nbsp;or email the Museum Director at&nbsp;<a href="mailto:" class="ApplyClass">BBarrett@pieam.org</a>.</p>
<p>_____</p>
<p><strong>The Pacific Island Ethnic Art Museum</strong>&nbsp;is the first museum dedicated to Pacific Island art and culture in the US. Our mission is to incorporate the diverse cultures of the Pacific Islands, with a focus on Micronesia, into a permanent collection, educational programs, rotating exhibits, and living arts.</p>
<p>PIEAM is situated on a triangular piece of land bordered by 7th Street, Martin Luther King Jr. Avenue, and Alamitos Avenue in Downtown Long Beach, CA; it is, appropriately, an island. The mural design on the exterior of the PieAM building, created by Long Beach native and famed muralist Art Mortimer, recreates a traditional Men’s House from the Island of Yap, one of the four states of the Federated States of Micronesia. Mortimer’s impressive resume and long history in painting murals throughout Southern California made him the obvious choice for this project.</p>
<p>PIEAM will feature rotating exhibits that will explore a multitude of themes across the Pacific Island regions: Micronesia, Melanesia, and Polynesia.</p>
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</p>]]></description><guid>http://www.petaiamedia.com/pacific-island-ethnic-art-museum-website-launched</guid></item><item><title>Petaia Media partnering with Anointed Offering.</title><link>http://www.petaiamedia.com/petaia-media-partnering-with-anointed-offering1</link><pubDate>Thu, 20 May 2010 05:00:00 GMT</pubDate><itunes:author>Petaia Media</itunes:author><dc:creator>Petaia Media</dc:creator><description><![CDATA[<p>Petaia Media has paired up with Anointed Offering as an IT partner. PM will be offering eCommerce and online marketing services. Anointed offering is a Christian apparel company out of Mt. Juliet, Tennessee.</p>]]></description><guid>http://www.petaiamedia.com/petaia-media-partnering-with-anointed-offering1</guid></item></channel></rss>